Don Blauweiss A’61
Don Blauweiss A’61 is a communications professional who specializes in branding and identity through strategic marketing and graphics.
Even before graduating from The Cooper Union, he began his career at Doyle Dane Bernbach (DDB) as art director under the mentorship of the legendary Bill Bernbach.
Blauweiss moved on to senior creative positions at other agencies, domestic and international, including DDB Dusseldorf, Ogilvy & Mather Sao Paulo and Benton & Bowles Brussels, developing and supervising marketing communications for clients such as Volkswagen, Polaroid, Mercedes-Benz, Proctor & Gamble, General Foods and Johnson & Johnson. He rejoined DDB in 1983 as a Senior Vice President/Creative Director and worldwide trouble-shooter. Later he moved on to Saatchi & Saatchi as Senior Vice President/Creative Director. In 1987, Blauweiss launched his own marketing and design firm, Don Blauweiss Advertising & Design (DBA&D). The firm helps companies promote their products, services or corporate image through all forms of marketing communications.
In June of 2011 DDB invited the creators of the “Revolution in Advertising,” the art directors and copywriters from the 1960s, for a reunion. This resulted in a new additional business for Don and Sid Myers A’53 another Cooper Alum, as well as two other DDB creatives. They formed a creative consultancy ( www.seniorcreativepeople.com) the focus of which is marketing to seniors by seniors.
In 2012, The Observer, wrote a piece about Don Blauweiss and his collegues at DDB, titled: Veteran Mad Men Reunite to Sell the Senior Set
Don Blauweiss taught for 25 years at Pratt, The Cooper Union, and Parsons starting in the early 1960s. He served as President of the Cooper Union Alumni Association from 1983 to 1985. He was elected to serve a 4 year term as an Alumni Trustee on the Cooper Union Board of Trustees in 2008.
Don Blauweiss received the 1985 President’s Citation. He was inducted into the Cooper Union Hall of Fame in 2009.