CUAA Special Election 2015 for Alumni Trustees
|School of Art 1981
Current Position, Organizations:
Scott Lerman has built his professional reputation by helping organizations like Caterpillar, American Express, The Washington Center, 3M, DuPont, the MTA, and Harley-Davidson navigate critical moments in the evolution of their missions and brands.
As President of Siegel & Gale and President and CEO of Enterprise IG, Americas (now The Brand Union), Scott is credited with having developed many of the strategic and creative frameworks used to define organizations and their brands. In 2013, How Press published his comprehensive guide, Building Better Brands. Scott founded his current firm, Lucid Brands, in 2005.
Scott is a founding faculty member of the first (and still only) masters degree program in branding, at SVA.
Scott has also been a key strategic and communications advisor to the Committee to Save Cooper Union (CSCU) and was an integral part of CSCU’s lawsuit settlement negotiation team.
What lies ahead is a strategic, fiscal, diplomatic, communications, and creative challenge. A practical solution will have to emerge from a coalition of trustees, administrators, faculty, staff, students, alumni, and others. I believe that my management and consulting expertise, writing and teaching experience, and understanding of the school, Consent Decree, and cy pres petition make me a strong candidate to help make that happen.
• Business leader and brand consultant. Has led world-class brand and identity firms and advised dozens of great organizations as they have pursued ambitious futures.
• Endorsed by the CSCU for alumni trustee. Strategic and communications advisor to the Committee to Save Cooper Union. Part of the CSCU negotiating team. Deep understanding of the current situation.
• Believes in Peter Cooper’s vision and Cooper Union’s mission. Cooper Union must find a way to be free again.