
Sid Myers was born in NY city and attended the High School of Music And Art, and The Cooper Union in Manhattan.
He worked as an art director at Vogue Magazine for 3 years then as art director/creative director at Doyle Dane Bernbach Advertising for 10 years.
He was part of the “Creative Revolution” that was launched by Doyle Dane Bernbach in the 1960s.
He created iconic campaigns for EL AL Israel Airlines, The Israel Government Tourist Office, Ohrbach’s. Whirlpool, Continental Insurance, Rheingold Beer and Volkswagon.
In 1964 he was assigned to the Lyndon Johnson Presidential Campaign where he led the group that produced the famous or infamous “Daisy” commercial which has received constant attention for the last 60 years. A book has been written about the commercial called (“Daisy Petals and Mushroom Clouds- LBJ, Barry Goldwater, and the Ad That Changed American Politics” by Robert Mann, director LSU’s Center for Media & Public Affairs.
A play called “Daisy” by Sean Devine describing the evolution of the commercial has been shown every Presidential election.
He has been interviewed on CNN for his thoughts on the current state of Political advertising. He has taught advertising concepts at Pratt Institute and the Miami Ad School. After leaving Doyle Dane Bernbach, he opened his own TV production company. He worked on many of the Fortune 500 companies campaigns, specializing in comedy dialogue commercials.
He worked with such luminaries as Frank Sinatra, Dean Martin, George Burns, Sid Caesar, Joe Namath, Yogi Berra, Derek Jacobi, John Gielgud and many others. One of his ads is in the Library of Congress as an example of contemporary advertising. He has won numerous Clio awards. He is the recipient of the coveted Gold Medal from the Art Directors Club of New York and has received Gold and Silver Lions from the Cannes and Venice Film Festivals. Plus medals from the International Film Festival of New York, the One Club of New York, and Society of Illustrators. He received a nomination as Best Commercial Director from the Directors Guild of America. He is the 2025 recipient of the CUAA Augustus Saint-Gaudens Award and a member of the Cooper Union Hall of Fame.
Learn More:
“The 1964 Daisy Girl Advertisement,” American History TV, Panel Discussion Held at Louisiana State University, October 24, 2011. C-span Link
“The Grandfather of Negative Ad Campaigns Gets Back in the Game,” The Atlantic, February 27, 2012. Link
“Famous “Daisy” Attack Ad from 1964 Presidential Election,” YouTube Video Link