Felicia Zusman EE’98

Running for: Council

Campaign Statement

At a time when I was just stepping out onto my own, Cooper Union was formative. It was a place for me to gain new knowledge, try new things, cement lifelong friendships, and learn how to think and even more importantly, to question. It was through the classes, the community, the neighborhood, and the activities, like student council, where I was given opportunities and permission to explore and find out who I wanted to be. I graduated as an engineer, who took art classes, and went on to be a designer – “for the advancement of science and art” is personal and something I am passionate about. I have much to be grateful for from my time at Cooper Union, and it would be a privilege to serve, and continue to give back through the Cooper Union Alumni Association.


Felicia Zusman is Managing Director of Consumer Experience (CX) at the Blue Cross Blue Shield Association. She brings together CX leaders from across the BCBS System to build strategy, design new experiences and create a human-centric culture with a focus on the improving the healthcare experience. Prior to working at Blue Cross Blue Shield Felicia created an innovation practice at SC Johnson for new and established brands such as Glade, Ziploc, and Baygon. She has also worked as a consultant at the intersection of human-centered design, and innovation across industries from greeting cards, to transportation, to digital experiences. After getting her BSE from Cooper Union, she received her master’s degree in design (Mdes) from the Institute of Design, IIT in Chicago, Illinois. She lives in Evanston, Illinois with her spouse and two children.